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Frequently Asked Questions

What is direct mailing, direct mail, direct mail solutions


What is Direct Mailing?

Direct mail is defined as a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers. Bulk-mail rates are used to lower the cost of the mailing, and targeted mailing lists are used to maximize potential response.

This type of advertising is used in many different situations, limited primarily by the imagination of the advertiser. Stores typically use direct mail to advertise new products or to distribute coupons. Charities typically use the it to raise money or recruit volunteers.

What are some advantages to direct mailing?

  • Highly selective, personalized, and targeted
  • Flexible and efficient use of advertising dollars
  • High quality reproduction
  • Measurable and quantifiable response
  • Hands-on to consumers and more personal
  • Quick to produce

How to create a direct mail campaign?

Creating a direct mail campaign require much business disciplines and processes.  You will need to create an ad that will appeal to the right target audience.  You will then send it to a large group of people based on your group of selected audience of the ad.  The group of people can be broken down based on the demographic such as ZIP code, size, growth rate, gender, and many more vital statistic records and sources available.

If you need help on how to create a direct mail campaign, please give our direct marketing specialists a call at 770-242-1988.  We can help!